How to calculate the conversion rate and increase it (Read 18 times)

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Do you want to find out if your campaigns are working? Here's how to calculate the conversion rate Are you working on some web marketing strategies but don't know how to empirically evaluate the results? Especially if yours is an e-commerce site you need to know the conversions, or rather the conversion rate , to understand which actions and channels are giving the best results and, therefore, how to make strategic decisions. In fact, having this information allows you to optimize and/or reformulate campaigns that are not achieving the expected success. So let's see specifically what it is, how to calculate the conversion rate and how to improve it. What is meant by conversion rate? The conversion rate , or conversion rate in Italian, is the metric that indicates the transformation of potential customers (prospects) into actual customers . In practice, this indicator provides important data relating to the effectiveness of the Inbound Marketing strategy . The objective of any business, moreover, is to obtain and improve conversion, which is not only strictly about sales. In fact, this term refers to any action you want the user to carry out through a CTA (call to action) whether it is purchasing a product and/or a service, subscribing to the newsletter, downloading a coupon, any content and so on: it all depends on the objective you have with a specific marketing campaign. Calculation of the conversion rate: here's how it's done To calculate the conversion rate, just apply the conversion rate formula which is very simple: just divide the number of people who performed an action by the number of people intercepted by the campaign and multiply that total by 100 to obtain the percentage.



Conversion rate – CR = (no. of conversions/unique visitors) x 100 Let's take Estonia Phone Number List a practical example : if 100 visitors come to your website via a DEM campaign and one of those 100 buys the product you sell, the conversion rate for that particular ad is 1%: (number of conversions / total visits) x 100. Obviously, the formula in itself is not sufficient to calculate the conversion rate of an e-commerce site (or any other site that takes conversions into consideration), since it is necessary to have precise data available for the elements involved in the formula, i.e. visits and orders. Where to find them? The most used tool is Google Analytics. But is there an ideal conversion rate? There are no unique and universal rules. It all depends on various factors, such as type of business, competition, sector, reference market, geographical area, target, etc. 3 tips on how to increase your conversion rate If by analyzing your conversion rate, you realize that it needs to be improved, there are several ways you can act. Here are some suggestions: Improve User Experience The user experience includes the architecture of the site (of the page, of the email, etc.), the visitor path, the layouts and the user flow.




Then observe the data relating to the bounce rate available, try to take care of the user experience and understand what leads them to abandon the page without proceeding further on the site. On an e-commerce site, for example, there may be problems in the checkout phase. Study CTOs These are the phrases/buttons aimed at conversion. In practice, the calculation of the conversion rate takes into consideration how many users have clicked on them. It's easy to understand how fundamental they are. They can be subscription, download and sales, but whatever the objective, it is important that they are well designed and structured to stimulate the required reaction. Tim Ash, CEO of SiteTuners wrote: “ These two things need to happen for your CTA to work. First and foremost, visitors must be able to find it effortlessly. Secondly, users must immediately know what they are doing ”. Use targeted follow-up messages One of the best tools to increase the conversion rate is e-mail marketing, because it allows you to create a ma