In fact, the brand publishes a series of posts organized (Read 17 times)

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In fact, the stages of the journey that the goat takes and which originates in the village of Velké Popovice, ending in Italy, in Milan, are documented. All activities are recorded on dedicated Instagram and Facebook profiles. For her mission, Olda decides to count on the support of some public figures, bloggers and influencers such as Frank Matano .  into chapters in which it announces the collaboration with Matano, through photos and videos. For example, one of the first photos portrays the goat arriving at the YouTuber 's house and depositing his luggage in front of his front door, ready to involve him in a real " secret mission ". This kicks off a teasing strategy that arouses interest and engages the public, generating web buzz and a series of stories and reels .


The same marketing & innovation director of Birra Germany Phone Number Data Peroni declares: “(…) There were thousands of spontaneous contents generated by users on the web regarding Olda's secret mission. The social media posts garnered 19 million impressions and achieved 13 million views. In fact, the stages of the journey that the goat takes and which originates in the village of Velké Popovice, ending in Italy, in Milan, are documented. All activities are recorded on dedicated Instagram and Facebook profiles. For her mission, Olda decides to count on the support of some public figures, bloggers and influencers such as Frank Matano . In fact, the brand publishes a series of posts organized into chapters in which it announces the collaboration with Matano, through photos and videos.



For example, one of the first photos portrays the goat arriving at the YouTuber 's house and depositing his luggage in front of his front door, ready to involve him in a real " secret mission ". This kicks off a teasing strategy that arouses interest and engages the public, generating web buzz and a series of stories and reels . The same marketing & innovation director of Birra Peroni declares: “(…) There were thousands of spontaneous contents generated by users on the web regarding Olda's secret mission. The social media posts garnered 19 million impressions and achieved 13 million views.