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Buying a body care product makes us feel pampered. Behind and at the basis of every choice we make is the way that choice makes us feel. #3. Don't be the jackal of words This is the time to be delicate , to demonstrate a sense of ethics and a sense of responsibility. To understand people. To be sensitive and empathetic . Don't exploit people's emotions and weaknesses for your own purposes. At this moment fear must be pampered, mitigated, reassured . It cannot and must not become the motivation that you brand exploits for your utilitarian purposes. This is not marketing today. This is not knowing how to communicate. #4. You must always have a purpose What is the purpose of your communication today.


Do you want to inform people? Do you want to educate and raise Brazil Phone Number awareness? Do you want to promote change that leads to a better world? And how do you want to do it? In times of crisis the purpose of your communication changes and, precisely for this reason, it becomes even more important to have a clear and defined objective and inspiration and share them with your people. Your reputation is on the line here, now. Redefine your editorial plan, be ready to update it daily, rethink and adapt all your content. Here is how Nike communicates its message and its reaction to the crisis with sensitivity and incisiveness. The best example of copywriting that, until now, I have admired and then admired again.



If you've ever dreamed of playing for millions of people around the world, now's your chance. Play within, play for the world. An incisive message, in which you immediately recognize yourself . Word after word, Nike takes your hand, leads you inside and you make a memorable leap into the whirlwind of emotions it arouses in you. You come out with a new awareness , with a renewed sensitivity . With an invitation to do your part. Here, Nike invites you - just you - to improve the world. And yes, before you raise any objections. Yes, Nike has reached into its wallet and donated more than 15 million dollars to various global organizations with the aim of fighting the Coronavirus. He had previously donated $1.4 million to Chinese healthcare facilities.