The winning combination (Read 31 times)

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Why is the pasta section always close to the condiments section and are drinks often even found in the same aisle as chips and various snacks? In most cases, complementary products are placed close together, to ensure that the association between the two products is immediate and therefore increases the probability of purchase. If you think about it, it is the same technique also used by Amazon in the "Those who purchased this item also purchased..." section which often suggests complementary products to what you are viewing. Other times the logic of daily use of the products is proposed on the shelves to facilitate the purchasing process. This is why similar categories are often placed in the same department: for example, soaps are found next to creams, shower gels and toothbrushes. 4.



“Shelf ” marketing Have you ever wondered what determines the position of products on the shelves? Let's find Chinese UK Phone Number List out together. First of all, it is good to know that nothing is left to chance: market research , combined with neuromarketing techniques , are precious for understanding consumer behavior and consequently for determining which is the most functional placement of products, a matter covered in specifically deals with shelf marketing, "shelf" marketing. The supermarket-laboratory Ipsos, a market research and consultancy company, has created " market-labs " which, as the name suggests, are real laboratories in which the behaviors of more than 10,000 consumers have been analysed .





These are fake supermarkets but realistic down to the smallest details, where the "guinea pigs" were invited to carry out their shopping in a natural way, while wearing a pair of "eye tracker " glasses, capable of capturing the direction of their gaze during their stay. inside the supermarket. In this way it was possible to test the shopping experience in a real environment. Through ocular monitoring, it was detected which aspects the customer's attention is focused on while shopping and therefore the effectiveness of the positioning of the products on the shelves. At the end of the experiments it emerged that there are brands that are ignored if placed next to others and that our gaze can examine between 10 and 15 products in just 3 seconds.