7 Tactics Your Content Marketing Strategy Is Missing (Read 99 times)

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Trying to tackle the digital world? Looking for the hip and hot new marketing trends du jour? Although content marketing is nothing new and is a catchall phrase for a plethora of elements, this buzz term is quickly gaining momentum. Everyone is jumping into their digital strategy with content marketing scribbled into their agendas. This hasty approach to content marketing, however, is why many companies and marketers often miss the mark. Believing it is a quick way to get attention, traffic, and customers, businesses that fail to gain traction will discredit content marketing before digging deeper for the correct diagnosis.



Posting a blog, video and a tweet or two is not content marketing. What people  Buy TG Database are neglecting is the effort needed to create a strategy that includes some not-so-secret, but important elements. Editorial schedules, SEO and promotion aside, here are seven elements that often go missing in a content marketing strategy: 1. Tapping Into Paid Channels On Social Triggers, Derek Halpern once said, Successful content marketing is 20% creation and 80% promotion. With all the time we spend creating original content, we often neglect the most important part: promotion. Social media and email are the obvious ways to promote your material, but paid channels are often neglected or deemed unreasonable. After all, content marketing should be free, right? Wrong.



There are many cases of brands using only free channels to organically grow their audiences but, in most cases, this is the exception, not the rule. Also, if time and effort were given a monetary value then these brands most definitely did not get their audience for free. Investing in paid channels, like using Outbrain, can cause a huge jump in the number of traffic, more importantly, eyeballs on your content. Getting attention in the ultra-dense, web forest is becoming increasingly difficult, but budgeting your marketing spend to include ads and sponsorships can make all the difference. 2. Creating Custom Landing Pages Now that you’ve considered investing in traffic gains, it’s important to remember, traffic numbers are only made better with conversion rate.