You heard right this humble tag ignored by search engines (Read 11 times)

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The "meta description" is a self-definition, an expression of identity, it is what the website describes about itself. It would be barely a file tag if it weren't for one great little detail. it not only appears in the HTML, it also appears in the SERPs. Yes,  , has access to the most desired space in content marketing. Importance of appearing in SERPs Appearing in the SERPs is like winning the top prize in the lottery. It is the most noble space, it is where we all want to be, it is the place where you can establish a direct link with the user. Think this way. Everything happens very quickly, the user turns on his computer, enters Google and types a question, the answers page opens and your page is positioned among the top results.

The user, as always in a hurry and without time, is impatient to Special Data solve their problems. In his anxiety, he will not click, he will just hover the mouse pointer over the links. Suddenly he passes over your link, stops, the title pleases him. finally someone is giving him concrete information about his question. Next you see the URL and below it, the “meta description”. In a pleasant way, he brings his gaze to the text to read it and decide if he will click or not. It's there, you caught his attention and his willingness to listen to you. Go figure. all the effort of your team rewarded. He will read those, approximately, characters, designed and chosen to make a difference, in less than five seconds. That is the time you have to make the sale. The question is.



knowing this, what would you write in the “meta description”? How to make a meta description that attracts clicks? So, you should think about the following. the main benefit of being in a SERP is that you establish a direct link with the surfer, directly with whoever clicks. It no longer depends on algorithms or GoogleBot, you are there, face to face with it. In other words, it is no longer just a label that describes the content of your page, now it is also an opportunity to capture a click. Therefore, when writing the “meta description” remember these tips. We want to please the person first and only secondarily the search engines. Although the number of characters is , if you want to guarantee that Google does not cut your “meta description”, never exceed Include the keywords from the title.