Seagram's Gin opens the doors of a magical hotel to live (Read 32 times)

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The Magical Hotel, a place where luggage is not allowed The campaign takes place in a hotel in New York, The Magical Hotel. A magical place where its guests will stop living conditioned by others and will be able to transform into who they really want to be. «Yes, that was a lot of suitcases on fire, it is a special service for our clients. And no matter where they come from, they always drag something with them. This is how the campaign begins, signed by the CHINA agency. A voice-over from the hotel manager accompanies the new clients of this magical place. Clients of all types who only have one thing in common: the luggage that weighs them down.

If you do not see the embedded video correctly, click here The opinions of third parties, the bubble in which they live, the expectations that others have of them, or even something as simple and heartbreaking as being ashamed Phone Number List of your own body. Baggage that symbolizes the burdens that we all feel in our lives, and that Seagram's Gin proposes to leave behind to live free of conditions more often. « That's the New York Way is living your way, regardless of what people say, and we believe that is clearly reflected at Seagram's Hotel. A free place in the middle of the freest city in the world.



A place to learn to live differently when you leave the door, and where we want to stay for a long time," says Manuel Quiroga, Head of Brand Management at Pernod Ricard. In recent years Seagram's Gin has created strategic alliances with hotels such as the Gran Hotel Inglés, the NH Collection Hotel Madrid Sweden or the Only YOU hotel Atocha with the aim of bringing a little piece of the most authentic New York to the Spanish public. From jazz sessions by international artists to the most genuine cocktails and gastronomy in the Big Apple. "Live as if no one knew you" is another step to strengthen synergies between the different points of contact with the consumer. And you, would you dare to leave everything behind and live as if no one knew you.