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Post by account_disabled on Dec 19, 2023 1:47:26 GMT -5
SEO focuses on optimizing a website, improving its quality and adapting to search engine algorithms to gain a natural place in search results. Paid advertising campaigns, such as PPC (Pay-Per-Click) advertising, e.g. Google Ads, allow companies to increase their website visibility and positioning by paying for their ads to be displayed in search results. Today, the concept of SEM refers only to the process of attracting traffic to a website by buying ads on advertising platforms in search engines.
Together with organic activities (SEO positioning), SEM is an Phone Number Data effective way to very quickly increase traffic on your website. What is PPC? Pay per click (PPC) is an online advertising model in which the advertiser pays for each click on his ad. This is a popular way of promoting in search engines and advertising networks. PPC ads appear at the top of search results or on other websites and are visible to users who type specific keywords. You probably know pages marked as “Sponsored” that appear first after entering a specific query into Google.
That's what SEMis The PPC model allows advertisers to control their advertising expenses and measure campaign effectiveness. Other terms that will help you better understand how SEM works include: Impressions – how many times your ad was visible on the screen. This doesn't mean that the person saw it. CPC (cost per click) – how much you pay when someone clicks on your ad. CPM (cost per million views) – this is another way to pay for advertising in the search engine.
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